Fitness has gone from being a New Year resolution to year-round reality. Fitness equipment, gym memberships, fitness DVDs and active wear are finding buyers who are serious about transforming their physical image to something better and healthier. While the fitness industry has a dedicated segment for a variety of needs, one of the interesting developments has taken place in the active wear market. Sportswear, which catered to a particular segment of customers, has given way to active wear, which is becoming a part of the fashion circle and overtaking the sportswear segment.

Fashion forward

Active wear has proven so comfortable that it is not just a part of gyms and yoga centers. People even do their daily chores in active wear. It is chic and comfortable, making it a perfect substitute for regular denim. Track pants and tops have also become a part of New York's fashion week.

Unlike sports gear, active wear can be worn anywhere since it is also more flexible in style. The concept of active wear is keenly followed by sportswear brands and luxury sports brands are concentrating on style with performance. Brands have started blurring the distinction between sports gear and active wear. This has ensured that clients can now easily find high-performing, stylish sports gear.

According to a study conducted by market research company NPD Group Inc., in the last three years, the active wear sector has developed steadily and it has also managed to surpass the market growth levels of regular apparel. "This is because consumers are wearing active wear not only to the gym, in the gym, and for the gym, but they are working out, going out, and even hanging out in active wear. Retailers and manufacturers across the board know that active wear is truly active, and they all want a piece of the action," says the group's Chief Industry Analyst, Marshal Cohen.

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